Wayfair has unveiled a new advertising campaign titled “Welcome to The Wayborhood,” which aims to encourage consumers to embrace their unique styles and preferences.

The commercial showcases Wayfair’s long-time brand ambassador, Kelly Clarkson, alongside a lineup of notable personalities such as actress and comedian Lisa Ann Walter, TV personality Lisa Vanderpump, Emmy-nominated actor and singer Tituss Burgess, former Olympic gymnast and gold medalist Shawn Johnson, Imagen Award-winning actress Stephanie Beatriz, and fitness and social media influencer Thoren Bradley.

Together, these figures represent the diverse styles and personalities of Wayfair customers, and welcome audiences to the Wayborhood, the place where Wayfair helps everyone create a home they love, providing a wide variety of products, including “dramatic decor” and even a little drama, log racks, toy storage solutions, ottomans, and more.

The commercial concludes with the tagline “Wayfair. Every style. Every home.,” accompanied by a fresh interpretation of the brand’s iconic jingle.
Wayfair’s new star-studded campaign, which highlights Wayfair as the ultimate destination for individuals seeking to express themselves through their living spaces, also includes a refreshed logo.