Walmart continues to captivate shoppers with its “Deals of Desire” campaign, a creative 10-part series that showcases Walmart’s Black Friday deals through engaging storytelling across genres like drama, sports, and even the supernatural. The latest installment, “Curtains Up,” features Taye Diggs and Chad Michael Murray in a high-stakes football-themed episode.

The 3-minute film centers on Coach Diggs, who, moments before a crucial game, hands over the Walmart Black Friday Deals playbook to his assistant, Wilson (played by Murray), giving him the chance to shine as head coach. Wilson places his trust in Jimmy Jr. to lead the team, but when the boy takes a hard hit and falls, a heartfelt moment unfolds as he sees his father encouraging him to get back in the game.

As the story progresses, Walmart’s top Black Friday deals are cleverly highlighted, including items like the Barbie Dog Mom Doll & Set for $10, Beats Studio3 Headphones for $99, a Reebok Adult Hoodie for $15, and the Apple Watch SE (2nd Gen), 40mm, for $149. The episode ends with a voiceover urging viewers to shop for Black Friday Deals.

On Sunday, December 1, Cyber Monday deals will start at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers on Walmart.com and the Walmart app, bringing customers incredible savings for the online shopping extravaganza, including Walmart+ Early Access three hours early. This will mark the third and final event in the chain’s Black Friday campaign.

Additionally, Walmart is revolutionizing the holiday shopping experience with AI-powered tools, including its GenAI shopping assistant. This feature helps customers find, compare, and choose the best products tailored to their needs, ensuring a seamless and personalized shopping journey.