Walmart has launched its Christmas 2024 commercial, urging viewers to “Give the Gifts that Show You Get Them.”

The ad features various holiday moments where gifts are exchanged, creating smiles and joy on recipients’ faces.

“It’s that moment when a wish becomes true, a person feels seen and to be seen is to be loved,” the voiceover says in the opening of the 30-second advertisement. The spot also includes nostalgic clips from popular shows like Gilmore Girls and The Simpsons, highlighting Lorelai giving Luke a new hat and Bart Simpson thanking his mom for a present.

Set to the 1963 classic “I Want A Love I Can See” by The Temptations, the commercial wraps up with the tagline, “Give the Gifts that Show You Get Them.”

This is not the first time Walmart aims to emphasize how thoughtful gifts can bring people closer, highlighting the joy that comes from knowing someone well enough to choose the perfect present.