Air Canada unveils a special tribute livery dedicated to Vince “Air Canada” Carter, honoring the former professional basketball player with a custom aircraft ahead of the retirement of his iconic number 15 jersey. This unique design celebrates Carter’s impact on Canadian basketball and his memorable years with the Toronto Raptors, where he earned the nickname “Air Canada” for his incredible athleticism and unforgettable dunks.

In the commercial, Carter steps into the hangar where plane number 15 is undergoing its final design touches. He provides the design team with a few last instructions, then personally signs the plane, marking the tribute with his own touch. As he steps back, visibly moved, he takes a moment to absorb the completed aircraft, tears welling up as he reflects on the tribute’s significance.

The 30-second spot closes with the onscreen message: “Some numbers belong to the raftes. Others deserve to fly.”

Vince “Air Canada” Carter is a nickname given to Vince Carter, a legendary NBA player renowned for his incredible athleticism and high-flying dunks.
His performances were marked by his ability to seemingly hang in the air, further justifying the nickname “Air Canada.”