Beko has introduced a fresh advertising campaign coinciding with the launch of Beko Addendum, which centers on an inheritance addendum piece – a certificate offered to Beko customers, serving as a valuable tool for passing down Beko appliances to cherished ones.

Dubbed “The Beko Inheritance,” the campaign narrative revolves around the three adult children of a deceased man, engaged in a squabble over their father’s favoritism. Discovering that the coveted piece was not bequeathed to any of them, they leap to the conclusion that he didn’t hold them dear. However, as their reactions unfold on screen, it becomes apparent that they were vying for a Beko refrigerator, which the deceased left to his late wife.

The commercial closes with the onscreen line “Appliances made to last,” along with the flashing tagline “A Beko state of mind.” These elements underscore Beko’s commitment to providing innovative solutions that elevate customer experiences, while also emphasizing its core values of quality, durability, and familial legacy.

Beko Egypt recently hosted an exclusive launch event on April 6th, 2024, in Maadi, Cairo, to unveil this inventive marketing campaign. During the event, Beko’s Marketing Director, Omar Badrawi, delivered a compelling speech, highlighting the campaign’s significance and reaffirming Beko’s dedication to ensuring the longevity and excellence of its products.