State Farm has released a brand new commercial as part of its “The Right Kind of Magic” campaign, showcasing its insurance offerings with a touch of humor and star power.
The spot features actress Addie Weyrich as a young car owner celebrating her new vehicle. She rings a bell, inviting “good juju,” and to her surprise, basketball star JuJu Watkins magically appears in her driveway. After taking a shot and scoring, Watkins finds out that the woman just wanted to make sure her car has coverage, so she starts singing the State Farm jingle, which summons Jake from State Farm. Jake reassures the car owner that a State Farm agent can help her choose the right coverage, at a price that’s right for her.
The ad then wraps up with Jake delivering the iconic tagline, “Like a Good Neighbor, State Farm is there,” in a comforting voiceover.
This ad is part of a broader campaign featuring a lineup of stars, including Chris Paul, who appears in another spot tossing jerseys to highlight the journey of trades. Other notable appearances in the campaign include Jimmy Fallon, Ludacris, Brook and Robin Lopez, Caitlin Clark, Jimmy Butler, and Reggie Miller. The campaign uses its whimsical and celebrity-filled approach to emphasize the reliability and personalization of State Farm’s services.