Samsung introduces its latest ad showcasing the innovative Instant Slow-Mo feature, now available on the Samsung Galaxy S24 series.

Set against the backdrop of a lively garden birthday party, the commercial unfolds with a playful scene where a man becomes the unsuspecting target of water-filled balloons. His resulting drenched state brings laughter to the gathering, particularly amusing his wife, who later enjoys reliving the moment in slow motion using the Galaxy S24’s Instant Slow-Mo feature. The ad is accompanied by the elegant strains of “Tosca: Vissi d’arte” performed by Maria Callas, Orchestra del Teatro alla Scala di Milano, and Victor de Sabata. To activate Instant Slow-Mo, users simply press and hold any video within the Galaxy S24’s gallery, seamlessly transitioning it to slow motion playback. This cutting-edge functionality is made possible by Samsung’s employment of generative AI, which intelligently creates new frames to apply the slow motion effect.

Available across the Galaxy S24, S24 Plus, and S24 Ultra models, Instant Slow-Mo is part of Samsung’s innovative suite of Galaxy AI features, enriching user experiences with unparalleled creativity and spontaneity.