
The two pigeons, previously introduced by Progressive, star in a new commercial, titled “Smartwatch.”
The 30-second spot opens with a pigeon raising a question: “Question – what would you get with almost 750 bucks?”
“Easy. I’d buy a smartwatch, like that guy,” the other answer, pointing to a man passing near them.
The one who asked the question agrees with him: “Makes sense. Use that GPS for your poor sense of direction.”
“Excuse me? My grandfather was a homing pigeon. My internal compass is genetic,” the other says, but almost immediately he fails to indicate the North, raising the wing up and pointing to the sky.
“I should get the watch,” he concludes, after realising that he was wrong.
“Switch to Progressive and you can save hundreds,” the voiceover says at the end of the spot.