Poundland has enlisted Irish comedian Alan Devally to front its latest advertising campaign, showcasing the incredible value the retailer offers on essential items for homes and families.

The commercial aims to humorously convey the core message of “stretching every pound” by presenting four hilariously entertaining scenarios that reflect everyday life, all while spotlighting Poundland’s extensive range of products, spanning household necessities, tasty snacks, contemporary homewares, and stylish apparel, all at unbeatable prices.

The ad kicks off with Devally reclining beneath a spinning giant pound coin, quipping, “Here at Poundland, every pound goes further.” It then proceeds to depict the comedian in a series of amusing situations: channeling his inner Patrick Swayze during a pottery-making escapade using Poundland’s homeware collection, getting soaked in smoothie mishaps in his kitchen, and reaching for Dettol Surface Spray and multi-purpose cloths to tidy up, embarking on a camping excursion with a buddy, indulging in Poundland snacks until an unexpected bear encounter spices up their outing, and even portraying a baby, surrounded by fellow infants dressed in Poundland’s baby and kids clothing line, featuring Lilo & Stitch PJs, Tweety Pie Babywear, and more.

The ad concludes with Devally delivering the tagline “Making Every Poundland Go Further” as the giant pound coin rolls down a hill.