The 120-second spot, titled “Histoire d’un Amour” features a hopeless romantic who goes to the supermarket to buy frozen burgers and runs into her ex-boyfriend. Overwhelmed by memories, she imagines all sorts of romantic moments, browsing the shelves of the store, until a kiss from the current girlfriend wakes her up to reality.

They say that when you go to buy toilet paper at the supermarket, you’re most likely to run into your ex. That’s true, except that in my case it’s frozen burgers. Which isn’t great when the last thing he said to me before leaving me was: “It would be good if you grew up a little, huh” – the voiceover says.

The song playing in the commercial is “Histoire d’un Amour” by Dalida, a romantic French ballad released in 1957.

Intermarché is a prominent French supermarket chain and part of the Les Mousquetaires group which offers a diverse range of grocery products, including fresh produce, meats, and local specialties.

With its presence throughout France, Intermarché caters to everyday shopping needs while integrating environmental sustainability initiatives like reducing waste and promoting eco-friendly practices and also supports regional farmers and producers, reflecting its commitment to promoting local goods. Beyond groceries, the chain provides additional services such as home delivery, online shopping, and a loyalty program that offers discounts and rewards.