M&M’S features the Almost Champions Ring of Comfort, in its Super Bowl commercial, starring famous almost champions Dan Marino, Terrell Owens, Bruce Smith and Scarlett Johansson.

The 30-second spot opens with Dan Marino saying “Only Super Bowl winners get a ring, right? Wrong! It’s actual science,” then he explains how M&M’S Peanut Butter is transformed into real diamonds.

“It doesn’t taste like peanut butter,” the yellow M says as he tries to lick the bling.

“Then we polish them with the size of those who almost won a Super Bowl,” Dan Marino ads, indicating Bruce Smith, Terrel Owens and… Scarlett Johansson.

The commercial concludes with the actress confessing that he has lost two Oscars and the red M adding “in the same year!”