McDonald’s latest advertising campaign showcases the benefits of its app, emphasizing how users can enjoy daily savings.
One of the spots, titled “The Coolest Kid”, centers around the notion that being the trendsetter who opts for McDonald’s for lunch makes someone the epitome of cool. It introduces a “cool kid” who, using a deal from the McDonald’s app, not only gets him his favorite menu item but also saves money. The mysterious character, whose face is not shown initially, garners attention as they stroll through the school corridor. However, the twist reveals that this “cool kid” is actually a teacher.
The commercial concludes by asserting that using the app reflects not only financial savvy but also intelligence. “The coolest kid is also the smartest,” the voiceover declares.
Alongside money-saving opportunities, McDonald’s patrons can accrue reward points on their purchases and capitalize on exclusive in-app bonus rewards.
Furthermore, McDonald’s offers a compelling incentive: with a minimum purchase of $1, newcomers to the McD’s app who join MyMcDonald’s Rewards can enjoy a complimentary Big Mac. This promotion is valid throughout the entire month for first-time app users at participating McDonald’s establishments.