Mattress Firm recently launched a new ad campaign, crafted by agency Fallon, that features a series of humorous scenarios centered around the question, “How do you sleep at night?”

One of the commercials showcases a grandmother who amusingly catfishes her potential dates with a fictional online profile, much to her grandson’s surprise. When asked how she sleeps at night, she credits her mattress from Mattress Firm, boasting cooling technology because “Nana sleeps hot.” Accompanying her declaration is the upbeat pop classic “All Night Long” by Lionel Richie.

The campaign, introduced ahead of the pivotal selling season in the mattress category, includes two additional spots. In one, a traveler removes their socks on an airplane, while in the other, a party guest unabashedly dips their hand into the sauce, shocking fellow guests with their lack of remorse.

Mattress Firm, renowned for its “Junk Sleep” campaign featuring Liev Schreiber and developed by Droga5, continues to captivate audiences with its witty and relatable advertising.