Indiana Farm Bureau Insurance, the company that describes itself as “Your source for personalized auto, home, life, farm, renters, business insurance for nearly 90 years,” has launched a series of new ads, urging viewers to stop knocking in wood and choose one of their personalized plans.

One of the sport, titled “Kayak”, opens with an agent saying: “At Indiana Farm Bureau Insurance we’re good at insurance, but not just any insurance. We’re good at..”, then we can see Steven who fell asleep on the lawnmower.

” He is sleep mowing again. Steven, wake up!”, his wife shout at him.

The next scenenes shows a woman trying to stop the spreading water from a broken sink, and a couple contemplating how a kayak entered through the windshield of the car.

“Do we own a kayak?” the man asks confused.

The 30-second spot ends with the agent saying: “Start with Indiana Farm Bureau Insurance and stop knocking on wood”.