Music star RAYE and world-renowned football player Zlatan Ibrahimović star in a new commercial for H&M Move, introducing the new-season collection.

The Selected by Zlatan collection was launched globally on 30 November, 2023. “Through my collaboration with H&M Move, I’m able to make my favourite movewear accessible to everyone”, Zlatan said.

The collaboration with the musician was announced by H&M about a week ago “This January we’re proud to join forces with powerhouse musician and songwriter RAYE for the new season collection drop, launching January 11th”.

“I think everybody in life needs to move in whatever way it is that makes you feel confident. But we all need those endorphins, that physical confidence. Work on self-love, feeling good, keeping your body fit in whatever way and shape and form that means for you” RAYE says.

The 15-second spot, which unveils the ultimate fusion of sports & fashion, ends with the onscreen line “However you move, H&M Move”.