GoCompare presents a new advertisement but this time Gio Compario, its longtime mascot, does not take centre stage. The protagonist is, instead, a man named Simon, who illustrates the satisfaction of a job well done. The commercial portrays Simon in the company of his cat, Leonard, organizing his insurance through GoCompare before a trip. Pleased with accomplishing this responsibility, he energetically engages in various household activities, including making a sandwich, ironing, packing shirts, vacuuming, and even washing his car. When Simon’s wife discovers him dancing while vacuuming, she assumes he has sorted out the insurance, which Simon confirms.

The advertisement concludes with the iconic GoCompare jingle and the tagline “Feel the deal” flashing on the screen. The longstanding GoCompare mascot, Gio Compario, portrayed by Welsh tenor Wynne Evans, makes a cameo, handing Simon a hose to wash his car. Evans has been portraying Gio Compario since 2009, making him one of the enduring characters in British advertising. Despite being deemed “the most annoying UK ad mascot ever” in 2015, Evans returned as Gio Compario in a national advertising campaign after an 18-month hiatus.

In 2020, Gio Compario was featured in ads re-enacting car accidents resulting in real insurance claims. Evans starred in a 2021 campaign alongside Compario, urging viewers not to settle for their renewal price and encouraging them to ReCompare with GoCompare for potential savings. He highlighted the availability of more savings by shopping around and emphasized the free £250 Excess Cover with each switch through GoCompare.