GEICO has dropped a new commercial titled “Million Bucks”, showcasing its variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry, and… jackets.
“With GEICO’s motorcycle expertise, my accessories are protected, even my custom jacket. I feel like a million bucks!” a biker man on his black
parked motorcycle says.
He gets interrupted by a legal disclaimer reading: “Changing your cellular makeup that of fibers and ink in dollar bills, would be difficult, likely impossible. Even if successful, you’d probably get the nickname “dollar man.”
After a young girl, who is watching the scene with her family, asks what is happening, her father answers: “That fella is getting disclaimered.”
“Then, inevitably, someone would try to use you as dollar man to buy potato chips in a vending machine. And you’d just get all stuck and crumpled. And the guy wouldn’t get his bag of chips. GEICO’s coverage tailored to your motorcycle, add-ons and accessories assumes no liability for that guy not getting his bag of chips.” the voiceover says, ending the speech.
The 30-second commercial ends with an onscreen line reading “GEICO. Expertise for your motorcycle.”