Chewing gum brand Extra has launched a series of new ads, introducing the MindMouth, the mouth who refuse to be quiet in a particular situation or under specific circumstances.

One of the spots features a little business boy in a meeting. “Ooh! I’m a little business boy! I think I can smell your fear. Go on, contribute. They’re all looking. Tell them something businessish” the MindMouth says.

In another commercial the MindMouth pokes fun at a woman sitting on a couch and waiting for Jonathan’s text. “Knock, knock!” “Who’s there?” “No one” “Enough!” is the funny dialogue between woman and MindMouth”.

The third ad shows a student at the library trying to stop the MindMouth for screaming.

In all cases, the MindMouth becomes quiet, after receiving a piece of Extra chewing gum.

“Quiet your MindMouth with Extra gum” the voiceover says at the end of each spot.