Coinbase aims to remind people that “Crypto moves money forward. Even the penny” in its latest ad campaign, titled “Money Is Happier When It’s Digital” and directed by World War Seven Director David Shafei.

The spot, which aims to highlight that the classic currency would be happier in digital form, features Abe Lincoln (whose face is on the penny) talking about the way a penny is treated nowadays. “Being on the penny used to mean something. It was worthy compensation for thoughts but now it’s useless,” he says in the opening of his speech, which points out that now a penny is “tossed out like common garbage 120 million times a year even though it’s still technically money”, it’s “tortured,” “humiliated,” and “forgotten” and, in addition, is “the currency of choice for paying people back with spite”.

To illustrate Lincoln’s ideas, footage of a penny, which is often unwanted change, being thrown in the trash bin, vacuumed, and put in water for different experiments, is included.

As the commercial comes to an end, Hones Abe urges viewers to get him “off that piece of scrap metal” and make him digital. He also encourages audiences to imagine him paying for stuff and traveling the globe without fees or friction, raising the rhetorical question “Is that too much to ask for an old top hated dreamer?”

“Money is happier when it’s digital” an onscreen line reads at the end of the 60-second advertisement.