Chewy, the American online retailer specializing in pet food and related products, has rolled out a series of new advertisements to promote its comprehensive range of offerings, emphasizing that Chewy is there for pet parents through all the ups and downs of pet ownership.
Titled “Earthquake,” one of the ads begins with scenes depicting what appears to be a household experiencing tremors from an earthquake, with objects shaking. However, it soon turns out that the disturbance is actually caused by the family’s Golden Retriever scratching itself due to fleas.
Upon realizing that she has forgotten to reorder the dog’s flea medication, the owner promptly accesses the Chewy app to arrange for delivery to their home.
The commercial concludes with a voiceover encouraging viewers to take advantage of a 20% discount on their first pharmacy order. The deal can be redeemed by using the code RX20. Chewy simplifies the process of filling pet prescriptions by prompting customers to provide their pet and veterinarian information during checkout. Chewy then contacts the vet to verify the prescription and delivers the medication within 1-3 days of receiving vet approval.
Additionally, the retailer is offering a 50% discount on the first Autoship order for select seasonal allergy products and a $20 eGift card with a first order totalling $49 or more, using the code WELCOME.