Chevrolet showcases its Chevy Silverado with the available Super Cruise driver-assistance technology in a new commercial, emphasizing that Super Cruise not only ensures an energized journey to your adventure but also assists in safely driving you back home.
The advertisement depicts a Chevy Silverado navigating a road, with the voiceover introducing the vehicle and highlighting the Super Cruise feature connected by OnStar. The narration emphasizes that Super Cruise uniquely enables hands-free driving and towing, ensuring a refreshed arrival at your destination and a secure drive back home. The soundtrack for the commercial is “I’m Your Captain (Closer to Home)” by Grand Funk Railroad.
Described as the first true hands-free driver assistance technology for compatible roads, Super Cruise is now available on more Chevy vehicles than ever before, with select 2023 models offering additional features and an expanded range of compatible roads for an enhanced hands-free driving experience. The technology, working in tandem with OnStar, utilizes real-time cameras, sensors, GPS, and LiDAR map data to identify curves, contributing to a more comfortable experience during extended drives and commutes. With over 200,000 miles of compatible roads in the US and Canada, Super Cruise includes continuous map updates and an innovative Driver Attention System that monitors the driver’s focus on the road ahead.