Cash App celebrates self-expression and joy in its latest ad campaign, created in partnership with Builders Club.

Titled “Embrace the Glitter,” the commercial opens with Keke Palmer using her Cash App Glitter card to make a payment at a restaurant. Suddenly, a dazzling burst of glitter fills the scene, igniting a contagious phenomenon known as “glitter fever.” As Keke and the others persons in the restaurant succumb to the fever, they all join in a spontaneous dance to a catchy tune, shimmering with the glitter’s radiance.

The commercial, which aims to showcase the transformative power of the Glitter card, embodying Cash App’s commitment to economic empowerment and enjoyable banking experiences for young, budget-conscious shoppers, ends with the Cash App logo.

Filmed at Black Island Studios in London, the video was produced and directed by Builders Club, a creative production company with bases in London and New York. Lauren Egen from Builders Club expressed excitement about the project, noting the seamless collaboration that resulted in a vibrant campaign embodying joyful authenticity and self-expression.