In its latest commercial, Candy Crush invites players to “Drift into the World of Candy Crush.”

Created by BBH, the ad unfolds with a Candy Crush enthusiast unwinding in bed, seamlessly drifting into a luminous dream world teeming with a kaleidoscope of candies. As her bed gracefully glides over a candy sea, vibrant hands adorned with long, colorful nails emerge, forming an arch for her to pass through.

As the 30-second advertisement concludes, a soothing voiceover encourages viewers to “Swipe the stress away,” unveiling the game and prompting them to download it. Released by King in 2012 as a free-to-play tile-matching video game, initially on Facebook, Candy Crush challenges players to conquer levels by strategically swapping colored candy pieces on a dynamic game board. Matching three or more candies of the same color eliminates them, paving the way for new candies and potential cascading matches.

Notably, matches of four or more candies unleash special candies with enhanced clearing abilities, serving as formidable power-ups. Each game board presents diverse objectives, requiring players to accomplish specific goals within a set number of moves, such as gathering a designated quantity of a particular candy type.