ASICS encourages outdoor movement in a new advertisement, emphasizing that reaching an amazing place simply requires taking action.

“There is a beautiful place, where everything looks better. A place where you can see more clearly, and feel amazing. It’s close by and open to everyone. All you need to do is move,” declares the voiceover in the 60-second spot. The commercial showcases a diverse ensemble of individuals in different global cities, such as Paris, engaging in running and subsequently uniting for an outdoor movement session.

In 2021, ASICS introduced and tested the ASICS Movement for Mind initiative—a straightforward program centered around mindful outdoor movement. The brand explored the effectiveness of movement in enhancing mental well-being and devised an 8-week program to substantiate the concept. The findings revealed that just two 30-minute sessions per week, whether it be running or walking, measurably enhance emotional well-being.

Crafted in collaboration with seven experts spanning diverse disciplines and guided by renowned authorities in their respective fields, ASICS Movement for Mind is inclusive, tailored for individuals of all fitness levels and backgrounds. Participants learn techniques like mindful breathing during movement, appreciating the mind-body connection, savoring nature and music, and engaging in simple mindful meditation. The prerequisites are minimal – just a phone, a pair of headphones, and comfortable attire and shoes.

ASICS Movement for Mind is now accessible on the Runkeeper app. Alternatively, those interested can access the program on various platforms, including Google, Spotify, iTunes, and Iono.