Amazon is spotlighting its Prime membership in a fresh commercial titled “Double Shot Dad.” The ad unfolds with a man waking up in the night to feed the baby, allowing his wife to catch some extra sleep. Engrossed in watching The Boys on Amazon Prime, he realizes the need for robust coffee.

Swiftly, he turns to the Amazon app to order coffee beans with fast delivery. When his coffee maker malfunctions, he returns to the Amazon app, this time securing an espresso machine. Energized by his coffee, he adeptly tends to their toddler and enthusiastically joins his wife for quality time.

The concluding onscreen lines of the advertisement affirm, “Streaming. Shopping. Supercharging. It’s on Prime.” The soundtrack features “25 or 6 to 4,” a song written by Robert Lamm, a founding member of the band Chicago, recorded in 1969 for their second album, Chicago, with Peter Cetera on lead vocals.

Amazon Prime, a membership laden with benefits like rapid, free delivery on millions of items, exclusive perks, and savings, is showcased in the commercial. New members can enjoy a complimentary 30-day trial of Prime, after which the subscription is priced at $14.99 per month or $139 per year. Users retain the flexibility to cancel their membership at any time.