Zara showcases its Spring 2023 collection in a 2-minute film inspired by Vivaldi’s Four seasons and titled “ZARA ORIGINS. Spring in a remote island.”
Produced by Canada and directed by BYNT, the video features a diverse cast of individuals living on a remote island, where a couple arrives by plane to plant a flower, in the middle of a circle. The group of friends find the flower and they all get together around it, to admire its beauty.
The ad, with soundtrack music composed by Daniel Aged, concludes with a snapshot of the sunset on the remote island.
The film is part of the Zara Origins, described as “a project focused upon building a contemporary wardrobe”, which aims to introduce smart, minimalist garments made with quality materials and a high level of craft.