Walkers advertises its new low-calorie Wotsits, Monster Munch and Doritos-flavoured crisps in a new spot.
The ad features a diverse cast of individuals munching on Walkers Wotsits Really Cheesy Flavour Crisps, Walkers Doritos Chilli Heatwave Flavour Crisps, and Monster Much Pickled Onion Flavour Crisps and singing “Yeah, yeah, yeah” as they enjoy the great taste in 100 calories or less, as the voiceover claims.
The soundtrack music is provided by “Step It Up” by Stereo MC’s.
The three limited-edition flavours, which see the taste of Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave all featuring on a traditional Walkers potato crisp base, were launched on June 5.
Each flavour variant is available to buy in 65g price-marked packs and a multipack format. There also is a 43g pack exclusively on sale in Tesco.
Johnny Roberts, Senior Brand Manager at Walkers, said the snacks are also non-HFSS as part of the brand’s wider commitment to provide smarter snacking choices and cater to the growing number of consumers looking to lead healthier lifestyles.