Captain Mordan promotes its Vita Coco Spiked with Captain Morgan as “the canned cocktail you’ve always wanted” in one of its latest ads.
“Vita Coco Spiked with Captain Morgan rum tastes like drinking a Pina Colada in the tropics. Even if you’re not in the tropics,” the voiceover says in the 15-second commercial, which features a group of friends enjoying the canned cocktail near a small fountain, in nature, and being scolded by an old lady who accuses them of blocking her wish. She then asks them, shouting, to get out of the fountain.
The Vita Coco Spiked with Captain Morgan, available nationwide since February 2023, is made with real coconut water and Captain Morgan Caribbeam rum and is available in three flavors: Piña Colada, Strawberry Daiquiri and Lime Mojito.
The premium line of canned cocktails has an ABV of 5% and are sold in 12oz cans for a suggested retail price of $14.99 per 4-pack.
“Everywhere you go in the tropics, people are mixing their favorite spirit with coconut water.
Today, I am excited that Vita Coco Spiked with Captain Morgan is bringing the tropics to backyards and refrigerators everywhere. With as little effort as popping open a can, friends can gather at home and enjoy a coconut water cocktail that tastes as good as what they’d get on an epic vacation,” said The Vita Coco Company Co-Founder and Executive Chairman Mike Kirban.