Australia’s rising challenger in real estate, View, has launched a new integrated campaign to promote its new real estate search engine, which offers a complete view of the market, with all established properties across the country featured, whether they’re for sale or not.
The humorous spot, created by The Monkeys and directed by Damien Shatford from Sweetshop, features a couple viewing a house where an eagle bursts in. Asked what it is, the real estate agent explains that it’s Eric’s property eagle, which he uses to get a better view of houses. The potential customers want to know if they can have the eagle, but the agent suggests they use View, which lets you see electricity, pricing, zoning and data on any house, even if it’s not for sale yet.
“Don’t have a property eagle? Visit view.com.au,” the voiceover says at the end of the commercial.
“Our brand campaign illustrates the extraordinary lengths that some people go to get ahead in the property game, however with View, there’s no need to. Our aim is to present View as the solution to the problem of the difficulty in finding property that suits you,” View Chief Marketing Officer Paul Tyrell said in a press release.
View.com.au is the flagship digital platform of View Media Group (VMG), the real estate digital media and agent services business formed in 2022 by Antony Catalano and Alex Waislitz, the co-owners of ACM.