Uber Eats continues its “Almost Almost Anything” campaign with a new segment featuring Helen Mirren. In this commercial, the acclaimed actress is depicted sitting on a sofa, enjoying a football game. Holding a bag of cheeseballs, delivered conveniently through Uber Eats, she admires the players’ matching uniforms and expresses disappointment in her favorite team’s play call and goes so far as to throw her snacks, exclaiming, “You, idiots!”

The advertisement concludes by emphasizing through onscreen lines that while Uber Eats can deliver cheeseballs, it cannot provide good play calls. The tagline “Get Almost, Almost Anything” appears on the screen, reinforcing the campaign theme.

As part of the broader campaign, Uber Eats has collaborated with various celebrities, such as Idris Elba combating fruit flies, Tom Felton ordering magic, resulting in an accidental disappearance, Nicola Coughlan from Bridgerton experiencing a unique romantic scenario, and Robert De Niro and Asa Butterfield forming an amusing friendship. Additionally, the campaign introduces the Uber One membership, offering benefits like top-rated drivers on rides, premium support, $0 Delivery Fees on eligible orders, and exclusive member-only offers, promotions, and perks.