U-Power, the Italian leader in safety footwear and workwear business, showcases its top-of-the-range products in a new media campaign starring Gerard Butler.

The advert features the Scottish actor, who became U-Power’s international brand ambassador in June 2022, attending an event at a classy restaurant. At some point, he goes outside for a breath of fresh air and a construction worker gives him some workgear to put on and help them out. Butler puts on thus a Softshell jacket with U-Tex membrane, water-resistant, breathable and windproof, slim fit and water-repellent work trousers in U-Power 4 way stretch fabric, and the ultralight safety shoes in the Red Leve range and starts working.

At the end of the commercial, the brand’s lightest safety shoes, featuring an Aluminium AirToe Toecap, are shown on the screen.

The three-year collaboration between the brand and Gerard Butler will see the latter representing the brand across all media channels – from TV adverts to social media and offline communication activities.

“Having Gerard Butler as brand ambassador can only fill us with pride. Being represented by a face of global fame is a confirmation of the successes that U-Power has achieved in recent years, at the service of workers. We are confident that the collaboration will be more than fruitful,” Franco Uzzeni, CEO of U-Power Group, said in a press release last year.