TurboTax Commercial - Feat. Woman Doing Lasso Trick

Intuit promotes its TurboTax service in a new commercial, highlighting that free filing and free expert help feels pretty good. Almost like the feeling you get when you nail that lasso trick.

“Filing a simple return for free with the help of a TurboTax expert,” the voiceover says in the opening of the 15-second ad. “Feels pretty good,” says a woman standing in front of a shed, who’s nailing a lasso trick.

“File free with Expert Help” an onscreen line reads at the end of the video, which also urges viewers to see if they qualify at turbotax.com.

Intuit says that 100% of TurboTax Live experts are CPAs, EAs or Tax Attorneys who can even review your return line by line, sign it, and guarantee it’s done right.

TurboTax offers a Live Basic Package, which is essentially the free version but with on-demand video access to a tax pro for help, advice and a final review, a Deluxe package, which lets you itemize and claim other tax deductions and tax credits, and includes the ItsDeductible feature for calculating the value of donated items, a Premier package, which is the Deluxe version plus added capability for reporting investments and rental income, and comes with on-demand video access to a tax pro, and the Self-Employed package, which provides everything in the Premier package plus deduction help and expense-tracking features for freelancers, independent contractors and side-hustlers.

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