TUI, UK’s largest leisure and travel company, launches the “TUI Good List” to bring a little festive magic to the nation, enlisting reformed “good list” candidate 10-year-old Jackson as TUI’s Chief Good List Officer.

The spot features the boy, who’s famed for threatening to punch Santa’s beard off after his dad said he was on the naughty list, delivering an apology to Santa. In the hilarious video, he humbly begs forgiveness and encourages other kids to make it onto the TUI Good List to be in with a chance of winning a trip to Lapland.

Those who want to meet the big man himself in Lapland with TUI next year can enter TUI’s Good List explaining why they’re deserving of the magical trip. TUI’s Chief Good List Officer, Jackson, will work with Santa (and TUI) to review all applications and select his top ten best behaving kids, with a lucky winner selected at random.

The lucky winner will travel to a TUI hotel in Lapland, with their family, in 2024 and will have the special opportunity to read their Christmas wish list to the big man, amongst other incredible experiences including snowmobile rides and a visit to the Snow Village.

Phillip Iveson Commercial Director at TUI UK & Ireland said, “For more than 15 years we’ve been creating incredible Christmas memories for families across the country with our Lapland packages. Last year alone we took nearly 40,000 Brits to Lapland to experience real Christmas magic, so we’re not surprised that it tops hundreds of Christmas wish lists.

When Jackson said he’d give us a hand to give one lucky family an experience of a lifetime, we jumped at the chance. At TUI we’re all about making lasting memories that stay with families for the rest of their lives, and what better place to do that in than the most magical place of all at Christmas time?”