Travelodge, the UK’s first budget hotel brand, has launched a new integrated advertising campaign to showcase its role in key occasions.

Developed in partnership with independent creative agency Isobel and award-winning film company Traktor, and called “Better get a Travelodge”, the campaign includes several spots, each depicting a real life scenario to showcase customers choosing Travelodge as their ideal base, whether celebrating a birthday, visiting children at university, taking a business trip or a staycation break, going to a concert or football match, visiting family and friends or attending a colleague’s leaving party.

One of the spots features a mum and dad planning to visit their son, Jack, at university. When the mother says they could stay with him, the father imagines what it would be like to spend some days at Jack’s place and is not delighted at all by the idea. When a giraffe tells him he’d better get a Travelhodge, he doesn’t hesitate to do that when needed.

“For great value king size comfort, Better get a Travelhodge,” the voiceover says at the end of the 30-second advert.

The campaign debuted on September 8 and also includes radio, out of home, digital and social channels.

“Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you ‘Better get a Travelodge.’ With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting. We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge,” Karen Broughton, Travelodge Chief Sales & Marketing Officer, said in a press statement.