Subway has released a new commercial for its new MVP Rewards, a refreshed loyalty program launching September 9 in the U.S., Canada and Puerto Rico, that gives Subway guests the MVP experience with more ways to earn, more perks, and more earning power as they ascend from Pro to Captain to All-Star status tiers.
“This month, joim the new Subway MVP Rewards program and get rewarded,” the voiceover says in the opening of the 15-second spot, which features Patrick Mahomes showcasing the MVP Rewards in the Subway mobile app. The narrator also mentions that consumers get 50% off any footlong when they join Subway MVP Rewards and highlights the variety of All-Star options, which include the Philly, the Mexicali, the Monster, the Great Garlic, The Outlaw, and more.
“It’s just for Subway MVPs, right?” Herbers Spencer asks, which makes the voiceover answer “Catch on, quick, Herbert”.
Subway MVP Rewards is available at participating restaurants. Consumers can earn points by ordering their favorite sub in Subway restaurants, on Subway.com or the Subway app. Points may not be earned on third-party delivery orders.