SOJO, a company offering clothing alterations and repair to your door in the UK, promotes its services in a new TV advert, encouraging viewers to visit the SOJO website and download the mobile app.
“Is your wardrobe full of unworn items that don’t fit or need repair? Show your clothes some love with SOJO. From mending to seams to shortening hems, we’ll make your clothes fit and function like new. We’ll pick up and deliver your order back to your door, with our expert tailors taking care of the rest. Find the perfect fit for both you and the planet,” the voiceover says in the 30-second spot, introducing sojo.uk and urging viewers to download the SOJO app. The app is available for free on the App Store and Google Play.
The song used in the ad is “The Experiment (Indie Pop Version)” by Marc Torch.
SOJO customers must enter the website or the mobile app, describe their item and select from a range of bespoke tailoring, alteration, and repair services. They must also choose a time that works for them so that the SOJO riders could go and collect the item. Next, the SOJO in-house expert tailors will transform or revive the item, ensuring that it fits the owner perfectly and functions flawlessly. The riders will then deliver the item back its owner’s door within 7 – 10 days.