Skechers has enlisted Doja Cat to promote its Skechers UNO sneaker. The Grammy winner, who became thus the brand’s first Artist-in-Residence, stars in a new commercial.
The 30-second spot features two different versions of Doja Cat fighting against each other and highlights that “for all the different sides of youl, there’s Uno, from Skechers.”
Doja Cat shared the news of her partnership with Skechers on Instagram, sporting a custom-made outfit made with deconstructed Skechers and the brand’s Uno sneaker.
Available in 10 colors, plus medium and wide widths, the latest model of the Uno shoes features a breathable synthetic upper, the brand’s Skech-Air midsole with a bit of cushioning, plus “air-cooled” memory foam insoles. The sneaker is available of purchase starting at $80 online at Skechers and at various other retailers.
Skechers has teamed up with numerous other celebrities for its ad campaigns. Among them are Martha Stewart, Snoop Dogg, Tony Romo, Sugar Lay Leonard, Ashley Park, Brooke Burke, Amanda Kloots, and Clayton Kershaw.