Snoop Dogg highlights that Skechers are made for all walks of life in the brand’s Super Bowl ad.
The commercial gives viewers a glimpse into a day in the life of the award-winning rapper, who’s wearing Skechers Hands Free Slip-ins everywhere he goes: during one of his flights, on a private jet, on stage, at a concert, while riding a bike in the neighborhood, while giving his dog a haircut, and when serving as a coach for none other than Tony Romo.
At the end of the spot, he is seen in a sort of presidential office, where he chills by keeping his feet on the desk. When Martha Stewart asks him “How do you do all this stuff?”, he replies “Skechers, baby, made for all walks of life.”
The song used in the ad is Dogg’s song “Who Am I? (What’s My Name?)”.
This is not the first time Snoop Dogg and Martha Stewart, who are friends in real life, co-star in a commercial. They also share the screen in several ads for BIC EZ lighters.
Stewart has also promoted the Skechers Arch Fit styles, thus joining a growing roster of celebrities that appeared in ad campaigns for the brand, such as Willie Nelson, Brooke Burke, Amanda Kloots, Clayton Kershaw, Tony Romo, Howie Long, Cris Carter, and Rusty Wallace.