Samsung has dropped a new ad to promote its recently launched Galaxy S23 Ultra, highlighting that this smartphone ensures “Epic viewing even in bright light with VisionBooster.”

The commercial shows a young man on a travel bus, watching a TV series on his Galaxy S23 Ultra. Even though the light is extremely bright, making it almost impossible to see something on a different type of display – which is what happens to the girl sitting next to him – he manages to see the footage very clearly thanks to the Vision Booster feature.

When the bus enters a tunnel, all the other passengers come behind the Galaxy S23 user to watch the episode on his smartphone. “Season finale?” he asks them when the bus gets out of the tunnel.

The South-Korean tech giant unveiled the Galaxy S23 series during its Unpacked event, on February 1st, and released several other ads to tout its camera capabilities, which also include Nightography, a feature allowing users to capture epic images even in low light conditions.

The lineup of smartphones is now available for pre-order. Shoppers can choose from Lavender, Green, Phantom Black, and Cream, as well as Lime and Graphite. These two last hues are available exclusively on samsung.com.