Sabra has launched a series of new ads to promote its range of products.
One of the spots, which touts the Roasted Red Pepper Hummus, features a pretzel crisp proposing to a pack of Sabra Roasted Red Pepper Hummus. “With you, Sabra, I’m not just salty, I’m sweet. I want to be legally bound to your roasted red pepper mound. Together we make the perfect snack,” the pretzel says, while showing an engament ring to a pack of Sabra Rooasted Red Pepper Hummus.
At the end of the commercial, the voiceover introduces Sabra as “the snack your snacks would snack on if your snacks could snack on snacks”.
Made with chickpeas, tahini, water, and red bell peppers roasted to perfection, that give the hummus a sweet, smoky flavor “with just the right amount of zip”, according to the brand, the Sabra Roasted Red Pepper Hummus comes with pretzel crisps for snacking on the go.
The product is available for purchase at various retailers, including Target, Walmart and more.
The range of Sabra Hummus also includes Classic Hummus, Caramelized Onion Hummus, Everything Bagel Seasoned Hummus, Greek Inspired Hummus, Jalapeno Hummus, Lemon Twist Hummus, Roasted Garlic Hummus, Roasted Pine Nut Hummus.
Sabra’s offering also includes Guacamole and various snacks consisting of hummus and guacamole, paired with different items, such as pretzel crisps, toast, rolled tortilla chips, and more.