After months of enthusiastic rumours and anticipation, Rabanne H&M was announced during Paris fashion week with a star-filled party at the night club Silencio. The Swedish retailer has released a 30-second video from the event, which was an electric first look at the collection, with special guests Cher, Elle Fanning, Peggy Gou, Robyn, Irina Shayk, Iris Law, Alton Mason, Jared Leto, Damson Idris, Ashley Graham and Tina Kunakey all dressed in Rabanne H&M pieces.
The ad, directed by Romain Reglade RR Agency, features all these celebrities sporting pieces from the exclusive line-up, which launches globally in selected stores and on hm.com on 9 November 2023.
Amina Muaddi, Tyga, Rianne Van Rompaey, Alexander Edwards, Jade Rabarivelo, Rafael Pavarotti and Issa Perica also attended. Pop star Robyn started the evening on a high note with an exclusive performance, and DJ and producer Peggy Gou kept the crowd dancing.
There will also be a Rabanne H&M HOME collection, available at selected H&M HOME stores and on hm.com in selected markets from 9 November 2023, as well.