Pvolve Jennifer Aniston Commercial

Jennifer Aniston fronts the new ad campaign launched by Pvolve, the “omni-channel functional fitness company” that she linked up with over the summer.

“With this workout method I’m stronger than I’ve ever felt before. I sweat, I bend, but I don’t break. How liberating!” Aniston says in the 30-second spot, adding the tagline “Pvolve. A Strength that Sets You Free”.

The video features the award-winning actress, who is also known as a fitness enthusiast, using the PVOLVE workout method.

Filmed in Los Angeles, the campaign has been created in partnership with agency 72andSunny and, according to Pvolve founder Rachel Katzman, “emulates the strength people get when they engage in the transformational Pvolve Method – a type of strength that is all-encompassing, empowering, enduring and freeing, and one that builds mind-body connection with functional, mental and emotional benefits no matter your fitness level or age.”

The campaign is set to run on national cable TV and streaming platforms such as Hulu and Peacock.

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