Progressive promotes the upcoming Barbie movie in a hilarious new ad starring Flo, Jamie and the rest of the crew.
The spot features the Progressive team standing in front of Barbie’s iconic pink house and Jamie bragging about his special secret client, whose identity he can’t reveal. However, he can say that she bundled her dream house and her dream car for round-the-clock protection with Progressive. Despite his colleagues’ lack of interest in his “secret” client’s identity, Jamie keeps giving them all kinds of clues so that they could realize who she is. He thus tells them she has another house in Malibu and that she’s been an astronaut, an architect, and a CEO.
“We’re in front of her house, dude,” Flo replies, but Jamie keeps talking. “I’d love to tell you who her boyfriend is, but I don’t think I Ken,” he tells his fellows, with a large smile on his face, proud of his wordplay, which he repeats.
At this point, the commercial ends with the voiceover urging viewers to go and see Barbie in theaters July 21st.
Directed by Greta Gerwig, Barbie stars Margot Robbie and Ryan Gosling in the leading roles, as Barbie and Ken, respectively.