Progressive has dropped a new commercial starring Flo and her sister, Janice, highlighting that, whether you’re a minimalist or a maximalist like Janice, Progressive covers your stuff when you bundle home or renters’ insurance with your auto insurance.
The spot features Flo paying a visit to her sister, whose house is filled with all kinds of items, some of them so weird Flo doesn’t even know what they are. The Progressive spokeswoman tells her sibling, who asks her not to touch her things, that “when you bundle your home or renters with your auto, Progressive provides 24/7 protection for almost everything you own.” She then asks Janice if she really needs all of the objects she has around her. Flo thus learns that the weighted loop is for her snatched waist, a small pink armchair is her dog’s chaise lounger and also finds out about a foot treadmill, her Tuesday chalice, a purse that says purse, a hyperbaric oxygen therapy chamber, a solid gold coffee machine, and a lake making kit. Seeing the day’s deal on TV, consisting of a bedazzled foam frother, Janice asks Flo if Progressive can cover that, too. “Yes, but….” tries to say Flo. Janice, though, doesn’t wait for something alse and calls the phone number to order five of them.
Actress/comedian Stephanie Courtney, who plays Flo, took over this role for TV in 2008. She also portrays other members of Flo’s family, including her sister, Janice, her brother, Todd, as well as her parents and grandfather. In 2017, she was joined by Jim Cashman, who plays Jamie. Progressive has also enlisted Natalie Palamides as Mara, who joined the Progressive team back in 2020, Paul Mabon as Alan, Christine Tawfik as Lucy, Brian Stepanek as Bob.