Pringles has dropped a teaser for its Super Bowl LVII commercial, starring Meghan Trainor.
The 15-second video features the Grammy-winning singer, clad in an all-black outfit accessorized with black sunglasses, setting up her phone on a tabletop tripod and practicing the viral TikTok dance to her song “Made You Look.” At some point, she stops to grab another cheddar cheese Pringles chip from the iconic cylinder-shaped tube but gets her hand stuck inside.
She shakes the orange tin and says “Come on!”, while her song continues playing in the background. However, she soon realizes she is in serious trouble.
At the end of the spot, the date 02.12.2023 appears on the screen. The snack brand informs, thus, that its full Super Bowl commercial will drop during the Big Game, which takes place on February 12 at State Farm Stadium in Glendale, Arizona. This will be the first time in five years that Pringles will feature a celebrity in their commercial for the Big Game.