Pringles has launched a new campaign in partnership with agency Grey for its new non-HFSS Pringles Multigrain range.

The spot features three friends eating the new Pringles Multigrain chips and commenting on how they are like regular Pringles, but different. Noticing the guy’s hamster in its habitat, one of the girls says she like the cute animal because it’s “wonderfully different”. At this point, the rodent – equipped with a keyboard and lightshow – starts performing some dramatic electro music.

At the end of the commercial, the voiceover introduces the new, multi-tasty, multigrain Pringles as “same, yet wonderfully different.”

Launched in September 2022, the range of non-HFSS multigrain Pringles crisps (which are a source of fibre and grains such as wheat and barley, but with less salt) includes three flavors: Roast Chicken & Rosemary, BBQ Sauce, and Sour Cream & Chilli.

At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others.