Maluma fronts the Porsche x BOSS collection, part of the fashion brand’s 2023 Fall/Winter campaign.
The campaign film features the Columbian singer clad in pieces from the exclusive lineup, leaning against a vintage Porsche.
Described as “a forward-looking selection of sleek pieces,” the collection includes shiny, jet-black pieces and pared-down, rocky brown shades, both overtones occasionally punctuated by a dash of neon. Among them there are the Porsche X BOSS leather jacket in earthy colours with Porsche X BOSS logo beams in gold-tinged browns against the sweater’s s black knit and a vintage Porsche design Stitched in the centre, which refreshes both brand logos.
BOSS has also teamed up with ASSOS for a collaborative collection, which sees the Swiss brand’s technical expertise infused with BOSS’s signature. BOSS x ASSOS collection is for cycling style that goes way beyond the road or track, according to the fashion label.
Maluma is no stranger to advertising. He also starred in commercials for Hennessy and Michelob Ultra, to name a few. For the latter, he appeared in the 2019 Super Bowl spot. He also fronted Versace’s Spring 2022 advertising campaign, photographed by Mert Alas and Marcus Piggott.