Pepsi promotes its Buffalo Pepsi Sweepstakes in a new commercial, starring Josh Allen.

The spot features the Buffalo Bills quarterback pouring Buffalo sauce into a glass of ice-cold Pepsi and drinking it. “Some people said it couldn’t be done. Others said it should be done. Well, I did it anyway,” Allen says after tacking a sip from the beverage.

“Buffalo Pepsi? Believe it.” onscreen lines read at the end of the 15-second ad, which also informs that Pepsi is the Official Soft Drink of the Buffalo Bills.

The brand encourages consumers to share their Buffalo Pepsi creations on their personal Instagram or X (former Twitter) account using #BuffaloPepsi + #Sweepstakes hashtags to receive one (1) entry into the random drawing and follow the brand for a chance to win Josh Allen signed merch or a Buffalo Pepsi Drink Kit.

The Sweepstakes began on September 27, 2023 and ends on October 2, 2023. The potential winners will be selected in a random drawing on or about
October 3, 2023 from among all eligible entries. Five Grand Prizes are available to be awarded, each consisting of a mini helmet autographed by Josh Allen. Twenty-five First Prizes are available to be awarded, each consisting of a Buffalo Pepsi Mixology Kit. Each kit contains one (1) of each of the following: 12 oz can of Pepsi, bottle of Buffalo sauce, Pepsi/Buffalo Bills co-branded glass, drink stirrer, and jigger.