O2 has launched a new campaign, titled “Wear la Rose”, which celebrates England fans and their support of the squad as they compete against the world’s best teams.
The campaign film showcases a unique piece of art created by award-winning Canadian artist Vincent McIndoe, which features real England fans and O2 customers and captures the passion and determination of England fans supporting the team this autumn. Commissioned to immortalise the role that fans play in rugby, the artwork was unveiled at the iconic Louvre Museum in the centre of Paris by Dylan Hartley, former England Rugby Captain, who assisted the handlers in escorting it through Paris to its rightful home, the Louvre museum.
The painting has also been taken to other Paris landmarks and locations such as the Arc de Triomphe and along The Seine.
“Wear la Rose” is an iteration of O2’s established “Wear the Rose” campaign and continues the mobile operator’s partnership with England Rugby, which is in its 28th year and is one of the longest-running sports shirt sponsorships in the world.