Nissan continues its “2023 Road 2 Final Four” campaign with a new installment. This one features the The Notre Dame Irish, the Oregon Duck, and the Gonzaga Bulldog in a Nissan ARYIA, enjoying their favorite music.
The spot, titled “The Jam”, features the three fellows on the road to the Final Four, listening to music and shaking their heads. At some point, feathers from the Oregon Duck can be seen in the air. Despite the fact that its stuffing “flies”, the Oregon Duck nods it wants to listen again to that song.
Besides the all-new, all-electric Nissan ARIYA, which is the Official EV of March Madness, the “Road 2 Final Four” campaign also features the Nissan Rogue, the Frontier, the Nissan Altima, and the sleek Nissan Z. The basketball personalities starring in the campaign are New York City Basketball Hall of Famer Kenny Smith, WNBA player and businesswoman Candace Parker, Lindsay Gottlieb, head coach for the USC Trojans Women’s team, and more.
Among the other mascots featured in the advertisements are the Standford tree (the Stanford Band’s mascot and the unofficial mascot of Stanford University), the UNC Ram, which got a tattoo of himself, Brutus the Ohio Buckeye, and more.